FOR IMMEDIATE RELEASE
April 2, 2025
Imagine Products Unveils ShotPut Studio 2.0
with Automation at NAB Show 2025
Imagine Products is ramping up the launch of ShotPut Studio 2.0, the first version to include the highly anticipated Automation feature, by offering an exclusive first look at NAB Show 2025.
Hosted by software partner Axle AI in South Hall booth, SL4830, Imagine Products will be showcasing how ShotPut Studio with Automation can be used to streamline your video workflows.
Unlocking New Levels of Efficiency with Automation
Automation, with its pipeline builder tool, is a major upgrade over ShotPut Studio’s existing Preset Tool, which lets users save and reuse settings for Copy, Transcode, and Report job types. By integrating the new Pipeline Builder, media professionals, including data managers, DITs, and post-production teams, can now chain together presets into fully customizable workflows, dramatically improving efficiency and consistency.
Users have two distinct methods for building Pipelines:
- Flow Builder: A left-to-right visual representation of the workflow, making it easy to add, remove, and adjust presets while seeing the complete automation sequence.
- Tree Builder: A top-to-bottom structure with indentations and arrows indicating flow, ideal for use on smaller screens.
Key Benefits of Automation
When first released, ShotPut Studio represented a huge step forward in Imagine Product’s software offering. Now with the release of Automation, a host of further improvements have been introduced. Workflows involving transcodes and file movement, in particular, are massively enhanced with the addition of the new Automation capability and Pipeline Builder UI.
- Minimal User Input: Once a pipeline is configured, a single click initiates the automation process, allowing users to focus on creative tasks rather than manual data handling.
- Customizable & Shareable Workflows: Pipelines can be duplicated and modified, ensuring seamless adjustments for future projects while maintaining workflow consistency across multiple users and devices.
- Significant Speed Gains: Automation optimizes workflow efficiency by enabling sequential processing. For example, after completing a Copy job, the system can instantly begin Transcoding, reducing downtime and maximizing productivity.
- Seamless Cloud Integration: Upon completion, ShotPut Studio 2.0 can automatically upload files to any connected S3 provider, allowing transcoded footage to be instantly ingested into Axle AI’s media asset management (MAM) system for AI-powered video search and review.
“This was always the natural next step for ShotPut Studio,” said Luke Erny, Marketing Coordinator at Imagine Products. “The question was: How can we expand on what the software already does well and make it happen automatically? What our team has developed is an elegant and intuitive solution that offers full workflow customization in a way that anyone, regardless of experience, can quickly learn and implement.”
Availability & Pricing
ShotPut Studio with Automation will be released Spring 2025. Current ShotPut Studio perpetual licenses are available for purchase on the Imagine Products website (MSRP $299).
Existing ShotPut Pro license holders interested in upgrading can contact the Imagine Products support team at support@imagineproducts.com for trade-in options.
For more information, visit ImagineProducts.com.
Axle AI at NAB 2025
ShotPut Studio will be shown ingesting media for Axle AI’s MAM software at Axle AI’s booth (SL4830) in the South Lower Hall. Axle AI is making two major announcements at the show. First is the addition of Scene Understanding and Semantic Search, to Axle AI MAM software for MacOS. The second is the availability of private instances of Axle AI Cloud software for deployments in OVHcloud or AWS hosted sites at any region worldwide. Read the full Press Release here.
About Imagine Products, Inc.
Imagine Products is dedicated to empowering storytellers through our simplified workflow solutions including ShotPut Pro, ShotPut Studio, and myLTO. We serve over 50,000 users worldwide employing our software to streamline their production processes, from ingest to edit.
We have had the privilege of developing software for the media and entertainment industry for over 30 years.
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For more information contact:
Luke Erny
Marketing Coordinator
Imagine Products, Inc.
Email: marketing@imagineproducts.com